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Dana Cornell
About Dana

Hi, I’m Dana Cornell!

I’m a proud father, founder of Cornell Capital Holdings and #1 bestselling author. As a former executive director at Morgan Stanley and having $1.3B Under Management, I left the traditional establishment to pull back the curtain on the confusion and complexity of traditional investing.

My Story

I think it is important for you to know my backstory so you can appreciate where I am now.  I come from a town of 14,000 people.  I did not come from money and I never really knew anyone with money, so I started out knocking on doors. I put in my 10,000 hours meeting people to develop this skill set, which took me from obscurity to a top designation at one of the largest wealth management firms in the world.

What I do:

Connect people to opportunity. Impact and income- to move them to the five universal freedoms:

  • Financial
  • Time
  • Geography
  • People
  • Experiences

I “pull the curtain back” on traditional investing and financial planning. Showing people where to protect themselves and make sure their money is working for them, not someone else to build confidence and clarity as they take control of their own outcomes.

Why I do it:

I came from a lower middle class family- mom was a teacher and dad owned a small construction company. I grew up working for him. I started my financial planning practice by knocking on doors to meet people I could help. Went from that to managing $1.3 billion of assets- then walked away from it all because I didn’t feel good about what I was guided to recommend at times and I truly felt I had found a better way to build wealth.

How I do it:

I accomplish that by educating people on alternative forms of investing that used to be reserved for the 1% of the 1%.  Essentially reverse engineering a typical financial plan – which is built on reverse looking assumptions and hypothetical returns.

Instead we build an “income first” style plan that covers creating passive income to cover base expenses, moving to matching earned income, ending with designing an ideal income plan to match an ideal lifestyle.

From there we cover how to protect, maximize, and insulate that income from any outside force that can deplete – taxes, fees, etc.


Dana Cornell

Dana Cornell is a Certified Investment Management Analyst and Certified Financial Planner, who’s passion is to take the uncertainty out of investing and provide consistent returns his clients can count on.

Dana has over 20 years of experience in the financial industry, and Cornell Capital was born out of a need recognized to truly create consistent, predictable income and wealth creation.

  • Forbes Recognized 2021 Best in State Financial Advisor
  • Former Executive Director at Morgan Stanley
  • 3x Named Forbes America’s Top Next-Gen Wealth Advisors
  • Licenses Held:
    • Series 7
    • Series 63